Dur Hospitality and Memar Development & Investment have signed an agreement to operate two hotels in Makkah under the brand Nur by Makarem. The deal was announced during the Future Hospitality Investment Summit (FHS) event, which was held between May 7th and 9th, 2023 at Al Faisaliah Hotel in Riyadh. The prestigious event brought together top hospitality executives and decision-makers from around the world.
The two hotels are among Dur Hospitality’s first Nur by Makarem properties. The first hotel, Nur Al Naseem, is located in Makkah’s Al Naseem district and includes 124 rooms and suites, as well as a restaurant, café, and various amenities.
Commenting on this milestone, Dur CEO, Mr. Sultan Al-Otaibi said:” Nur by Makarem brand is redefining the experience of affordable hotels in Saudi Arabia to meet the growing demand for this category of hotels. The brand will add value and diversity to the hospitality options in the holy cities in line with the Saudi government’s strategy to scale up spiritual hospitality offerings as per Saudi Vision 2030. It will also leverage Saudi heritage hospitality while complying with international standards.”
Dur Hospitality’s President of Hotels Operations, Mr. Hassan Al Ahdab stated: “Nur by Makarem will renovate, convert, and operate the hotel while upgrading the hospitality experience, capitalizing on the heritage, vast potential, and world-class services of Makarem. This concept presents an excellent opportunity for hotel owners and operators in Makkah and Madinah to revitalize their hotels with a new modern and sophisticated look.”
Speaking on this occasion, CEO of Memar Development & Investment, Eng. Abdulaziz Al-Muqran said: “ Our company’s strategic priorities as a real estate developer in the hospitality sector focus on developing great hotels in strategic locations in various regions of the Kingdom, providing properties that meet market needs, and signing management and operation agreements with leading local and international hotel operators. We are pleased to be signing a partnership agreement with a leading hospitality company as Dur with its legacy in serving pilgrims in Makkah and Madinah through the Makarem brand. We believe this partnership will enhance the experience of our guests in Makkah, in line with Memar’s strategic goals.”
Nur by Makarem is affiliated with Dur Hospitality’s Makarem Hotels. The brand is part of Dur's strategy to establish and launch local hotel brands that seek to redefine affordable hospitality in Saudi Arabia, in light of the growing demand for these offerings and in line with Dur's approach to providing high-end hospitality services that blend authentic Saudi legacy and generosity with the best international standards and practices. Nur by Makarem will convert, operate and manage three-star hotels in Makkah and Madinah, allowing hotel owners to have their facilities rebranded to correspond with the “Nur” standard, fully transforming the facility and services and redesigning the entire hospitality experience.
About Dur Hospitality
Dur Hospitality is a leading listed company in the Kingdom of Saudi Arabia, specializing in hotel operations, property & facility management, and real estate development & asset management. The company boasts a diverse portfolio of 33 properties, ranging from hotels to residential communities, with over 5,500 keys, and an additional 13 properties in the pipeline.
Dur Hospitality's primary focus is on providing exceptional hospitality and accommodation options to a diverse set of guests including citizens, residents, and tourists in Saudi Arabia. The company's specialized Saudi brands, including Makarem Hotels, Nur by Makarem, Dur Communities, Darraq, Shada, and Dara, along with its partnerships with globally acclaimed brands such as Marriott International, IHG Hotels and Resorts, and Accor, enable Dur to offer a wide range of differentiated hospitality and accommodation options, making it a leading provider of world-class hospitality with an authentic Saudi spirit.
Founded in 2007 and guided by the motto, “Developing to enhance life,” Memar specializes in a range of real estate sectors, including commercial, residential, office, and hospitality services. Our work embodies a unique concept of sophisticated living, with a strong emphasis on quality design and construction that prioritizes humanization in every aspect.