Communities and Residential Projects

We wish to serve as an exemplar within Saudi and beyond for the successful and responsible development of the hospitality business and for outstanding hospitality service provision, and in doing so become the unequivocal partner of choice for any local, regional or international partner in Saudi; the number one choice, by far.

Partnerships lie at the heart of our business; our success is dependent upon how compelling we are to potential partners and how well those relationships, once established, work. We partner many diverse parties: government, international hotel brands, employees, tourist authorities, local communities and so on and for each we seek to shape the partnership so as to be the perfect combination of vision, skills, capabilities and resources such that it delivers the maximum shared value. For these different combinations to succeed each party must deliver to the highest standard and to shape its contribution to best match the other; that is, there are obligations on both sides: we never cease our efforts to improve, we honour our partners, but we also demand that they meet exacting standards.