Dur Hospitality Participates in the Arab Travel Market

May 18 2022
Showcasing Innovative Offerings that Keep Pace with the Latest Hospitality Trends

Dur Hospitality, Saudi Arabia’s leading company in managing, developing, and operating hotels and residential complexes, has attended the Arab Travel Market (ATM) which was held in the Dubai World Trade Centre from May 9 to May 12, 2022. The event brought together numerous leaders, experts, professionals, and other parties interested in the tourism and hospitality industry from around the globe to discuss the future of international travel and tourism in light of speculation regarding upcoming challenges as well as favorable developments, aiming to promote versatility in the industry and offer solutions that can speed up its recovery. 

Expressing Dur Hospitality’s long-standing commitment and effective contribution to such a significant annual event, the company’s CEO Sultan bin Badr Al-Otaibi indicated that holding ATM comes at a critical time when the sector is emerging out of one of the most challenging periods that it has ever witnessed with impressive momentum this year to roll out several innovative products that keep up with the travel and tourism sector’s rapid recovery. “This annual event has been a key platform to showcase Dur Hospitality’s ongoing projects and high-end properties which reflect the authenticity of Saudi hospitality while keeping pace with the latest trends through its advanced services that are on a par with the highest international hospitality standards.”

Al-Otaibi further highlighted Dur Hospitality’s patriotic role in developing a world-class Saudi hospitality experience that aligns with the goals of Saudi Vision 2030 in this area, in addition to its remarkable advancement at the level of its business and operations. He indicated that this progress has been enabled by its new expansion projects growing its assets of hotels and resorts to match the anticipated growth of demand in the Kingdom’s tourism segments of business as well as family and entertainment tourism. 

With a rich diverse portfolio of hotel properties and real estate, Dur Hospitality boasts over 5450 hotel rooms and residential units. Amongst the most recognized and award-winning local brands that fall under the Dur Hospitality umbrella is Makarem Hotels, which is dedicated to serving pilgrims and offering hospitality services in the holy cities of Makkah and Madinah. In November last year, Dur Hospitality launched Nur by Makarem a brand  that is specialized in operating the 3-star hospitality segment within the holy cities. The company also manages its distinctive Shada brand that is specialized in offering authentic Saudi hospitality through unique products with exceptional themes of heritage and tradition and all-inclusive services that enrich the guest’s hospitality experience for a memorable stay. Dara is another one of its innovative brands for residential apartments marked by a local charm, integrated technologies, and seamless automated services, in addition to elegant amenities and contemporary artistic designs.

Adding to its international appeal through its latest products, Dur Hospitality now operates several hotels and resorts of internationally renowned hospitality brands including Marriott International (Marriott, Marriott Courtyard, and Marriott Executive Apartments), InterContinental Hotels Group (Crowne Plaza and Holiday Inn), and Rixos Hotels which has been recently added to the list.

Notably, Dur Hospitality is currently in the implementation phase of its expansion plan which encompasses 15 development projects of hotels and real estate that are currently under construction in multiple cities across the Kingdom.